How to Craft Captivating Content Pillars to Engage your Audience

Do you use content pillars?

As coaches, service providers, and online course creators, we understand the importance of creating valuable content that resonates with our audience. But where do we begin?

Do you find yourself struggling to come up with content ideas? You’re not alone. Many people find it challenging to come up with content topics that will be interesting for their audience and help them achieve their business goals. 

Today we’re diving into the art of brainstorming your content pillars. This process will allow you to reach, engage, and serve more clients than ever before. So, let’s get those creative juices flowing!

What are Content Pillars?

Content pillars are topics or ideas that you focus on as the foundation of your content strategy. They act as a guide for content creation and help you create content that is relevant, interesting, and valuable to your audience. Having clear content pillars makes it so much easier for you to create the right content to connect with your audience. 

How to Craft Your Content Pillars

The content pillars you create should be based on your business goals, what your ideal clients are searching for, and what they’re interested in. To craft content pillars, answer these three questions:

  1. What do my ideal clients need help with? (ex. how to start a membership)

  2. What is important to them? (ex. which platform is best to use)

  3. What are they curious about? (ex. the best ways to grow a membership)

Tips for Creating Better Content and Content Pillars:

Once you have your content pillars, create a content calendar that outlines what content you will create around each pillar and when it will be published.

Make sure all of your content is relevant to your audience and provides value.

Try using different formats (ex., blog posts, videos, infographics) to share your content because people want to consume differently. Some people in your audience will prefer written content, while others prefer video content. Test it out and see what works best and if a variety makes the most sense for your audience.

Include keywords and phrases related to your content pillars in your content to help you rank higher in search engine results pages.

When creating content around your content pillars, make sure that each piece of content is linked back to at least one of them. This will help people understand your content pillars and why they’re essential.

1. Reflect on Your Core Values:

To create meaningful content pillars, start by reflecting on your core values. What drives your online business? What beliefs and principles guide your work? By aligning your content with your core values, you’ll establish a strong foundation that resonates with your ideal clients. Remember, authenticity is key!

2. Identify Your Ideal Client’s Pain Points:

To truly connect with your audience, you need to understand their pain points. Put yourself in their shoes and ask yourself: What challenges are they facing? What solutions are they seeking? By addressing these pain points in your content pillars, you position yourself as their go-to expert.

3. Leverage Your Expertise:

As experts in our respective fields, we possess a wealth of knowledge and experience. Leverage this expertise to create content that showcases your unique insights and solutions. Think about the topics you’re most passionate about and how they can add value to your audience. Your expertise is your superpower, so let it shine!

4. Diversify Your Content Formats

Content comes in various forms, from blog posts to videos, podcasts to social media posts. To engage a wider audience, diversify your content formats. Some people prefer to read, while others enjoy listening or watching. By offering a range of formats, you increase your chances of reaching more potential clients.

5. Establish a Consistent Schedule

Consistency is key when it comes to content creation. Establish a realistic schedule that you can stick to. Whether it’s weekly, bi-weekly, or monthly, commit to delivering valuable content on a consistent basis. Your audience will come to rely on your expertise, and regular content will keep them engaged and eager for more.

6. Embrace Feedback and Adapt:

Don’t be afraid to seek feedback from your audience. Engage with them through comments, surveys, or social media polls. Listen to their needs and adapt your content pillars accordingly. By continuously evolving and improving, you’ll build stronger connections and establish yourself as a go-to resource in the online business community.

Final Thoughts

Creating content pillars is a fantastic way to organize your content ideas and create better content for your audience. When you have a content strategy based on your core values, addressing your client’s pain points and focused on what your ideal clients are looking for, it becomes easier to come up with topics that will be of interest to them. And when you focus on creating content that provides value, you’re more likely to see results and build your community.

Remember, your content is an opportunity to connect, inspire, and transform the lives of your clients. So, let your creativity flow and watch your business soar!

Do you have your content pillars set? If not, I’d love to chat and help you map out content that’s going to drive results. Click here to book a quick discovery call so we can get started.